Tsunami Balm
Tattoo Care Products
Designed and developed the official website for Tsunami Balm Tattoo Care, a specialized line of tattoo aftercare products. The website, www.tsunamibalm.com, serves as the brand’s primary online presence, offering an engaging and informative platform for customers to learn about and purchase their products.
Product Development / Branding / E-Commerce / Packaging Design / Marketing Strategy
Overview
Tsunami Balm is a premium tattoo care brand founded by Brad Platt and developed under the creative and strategic direction of Ben Duffey. Designed for active lifestyles, Tsunami Balm caters to athletes, artists, and creators—people whose skin endures high performance, constant motion, and the elements. The brand’s mission is to deliver advanced recovery and hydration for tattooed skin through clean, natural ingredients and bold, functional design.
Project Scope
Duffey oversaw every stage of the brand’s evolution from concept to market launch, uniting product innovation, visual identity, and e-commerce strategy under one cohesive vision.
Product Development
Partnered with skincare chemists to create a lightweight, performance-grade formula enriched with botanicals, vitamins, and natural oils to support fast healing and long-term skin health for active individuals.
Branding & Positioning
Defined the brand’s story around the energy of movement and resilience, merging tattoo culture with active lifestyles. The name “Tsunami Balm” captures both its refreshing feel and unstoppable force.
Official UFC Licensee
Developed the brand’s creative alignment as an official licensed product of the Ultimate Fighting Championship (UFC), expanding exposure through professional fighters, sports audiences, and athletic partnerships.
Packaging Design
Designed the innovative peel-and-reveal packaging system featuring a hinge mechanism for storytelling and education. Led all packaging design, including sample packs, retail boxes, and point-of-sale displays optimized for tattoo studios, gyms, and retail stores.
E-Commerce & Marketing
Built and managed the Shopify storefront with integrated Klaviyo automation, product landing pages, and campaign analytics. Directed photo and video production for digital ads, influencer campaigns, and social storytelling emphasizing real athletes and creators using the product.
Expansion & Strategy
Developed future line extensions into numbing gels, sunscreens, and recovery moisturizers, positioning Tsunami Balm as a complete skincare solution for tattooed, active lifestyles.
Results & Impact
Tsunami Balm stands out as a high-performance skincare brand built for motion—trusted by tattoo enthusiasts. Under Duffey’s creative direction, the brand achieved a unique fusion of authentic culture, modern design, and sports credibility, driven by its official UFC partnership and its commitment to quality, recovery, and performance.