Y U Z U
Where Citrus, Sustainability, and Escape Come Together.
YUZU is a modern oasis built around rare citrus, regenerative farming, and timeless hospitality. Bringing together organic agriculture, off-grid modular lodging, and immersive experiences to create a one-of-a-kind destination in the heart of Southern California.
Y U Z U
Product Development / Branding / E-Commerce / Packaging Design / Marketing Strategy
Overview
YUZU reimagines what it means to live, taste, and gather among the trees. The project spans 10–20 acres of working Yuzu orchards and integrates sustainable design, fine dining, and experiential hospitality.
- A 10–20 acre Yuzu orchard focused on regenerative farming
- 15 modular resort homes available for nightly or extended stays
- An open-air farm-to-table restaurant featuring citrus-forward cuisine
- A 500-person event venue for weddings, retreats, and celebrations
Each element contributes to a living ecosystem that unites sustainability, design, and culture.
OASIS
A Modern Retreat Surrounded by Citrus
OASIS is a collection of mid-century inspired modular homes nestled between rows of Yuzu trees. Each unit is solar-powered, tech-integrated, and designed for rest, inspiration, and renewal.
Available for: Weekend escapes, creative residencies, group stays, and corporate retreats. OASIS offers a serene retreat that blends design minimalism with sustainable luxury, allowing guests to reset and reconnect in nature.
BARN
A Venue Where Innovation Meets Nature
BARN serves as YUZU’s signature event space. A contemporary structure surrounded by orchards, it was built for connection and celebration. Designed to host everything from weddings and corporate retreats to wellness gatherings and culinary showcases, BARN reflects the harmony between architecture and agriculture. Each event is a moment where innovation and nature come together to create something unforgettable.
A BRAND IN BLOOM
Branding & Positioning
YUZU extends beyond the orchard through a curated line of branded products made from its annual citrus harvest. The collection reflects a philosophy of simplicity, wellness, and sustainable design.
Initial product line includes:
- Sparkling Yuzu beverages and mocktails
- Skincare and wellness essentials crafted from citrus oils
- Gourmet sauces, preserves, and citrus-infused condiments
- Apparel and home goods inspired by orchard living
Every item carries the scent, flavor, and essence of YUZU’s environment, turning the spirit of the farm into a lifestyle brand.
PHASE 2
Innovation in Agriculture
YUZU’s next chapter focuses on smart farming and regenerative technology. Through YUZU Labs, the project will showcase advancements that combine automation, aquaponics, and AI to make small farms smarter and more sustainable.
Coming developments include:
- Autonomous harvesting systems
- Koi-powered aquaponic ecosystems
- AI-driven crop analytics and optimization
- YUZU Labs, a hub for agri-tech research and design
These innovations continue YUZU’s mission to blend technology with ecology, proving that progress and preservation can thrive side by side.
INVESTMENT OPPORTUNITY
YUZU offers a rare opportunity to invest in a tangible, high-value project that bridges agriculture, design, and hospitality.
Highlights:
- Multiple revenue streams across farming, lodging, events, and products
- Global demand for Yuzu citrus and derived goods
- Brand scalability with DTC and tourism crossover potential
- Real estate and hospitality assets with long-term growth potential
YUZU Farm represents Ben Duffey’s vision for the future of experiential living: a place where nature, architecture, and innovation grow together.
VISIT YUZU.FARM
Experience the full vision, explore the master plan, or inquire about investment opportunities. Discover where innovation grows naturally.